Brand identity for the UK’s largest comedy festival.

We wanted to create a look and feel that was unapologetically brash, bold and full of personality. Working with illustrator Brolga, we developed a vibrant suite of colourful assets that formed the backbone of the festival’s visual identity.

A key consideration was how the identity would translate across a wide range of touchpoints, from digital and social through to onsite applications and everything in between. The result is a distinctive, instantly recognisable identity that captures the energy and character of the UK’s largest comedy festival in all its side-splitting glory.