We created a simple but memorable identity for Walthamstow-based pizzeria Chevy’s, built around what they do best: big, handmade New York-style pizzas. We wanted the branding to feel just as honest and hands-on as the pizzas themselves, so we used the same tomato sauce they make in-house to create a bespoke logo. We paired it with simple, bodega-inspired typography to bring a little NYC character to the streets of Walthamstow.