Block & Larder

Brand identity for Block & Larder a general store in Tenby.

We wanted the branding to have a distinctly human touch. Working with letterpress artist Theo Hersey, we hand-crafted a bold, graphic logo with an intentional nod to the post-war aesthetic. This hands-on approach reflects Block & Larder’s ethos, as well as the care and quality behind the local produce they offer.

We also used traditional sign-painting techniques to transform the shopfront, giving it a strong sense of character and helping Block & Larder become a destination for both local and visiting customers.

Letterpress : Theo Hersey

Photography : Kay Lockett